UFC® AND BATTLE MOTORS EXPAND MARKETING PARTNERSHIP WITH NEW MULTI-YEAR AGREEMENT
Battle Motors Named First-Ever Official Electric Commercial Truck of UFC
UFC, the world’s premier mixed martial arts organization, and Battle Motors, a leader in the development of electric vehicle (EV) technology, today announced a new multi-year national marketing partnership in which Battle Motors will serve as the first-ever Official Electric Commercial Truck of UFC.
The new agreement builds upon the relationship UFC and Battle Motors originally forged in 2021 when the EV company became an inaugural sponsor of UFC in two distinct categories within the U.S. market, including the Light Heavyweight Division of UFC. Under the terms of the new agreement, Battle Motors will become UFC’s first-ever Official Electric Commercial Truck Partner, a designation that establishes a new sponsorship category and offers co-branded opportunities within premier UFC assets.
“We’re proud that our partnership with Battle Motors continues to evolve,” said Paul Asencio, Senior Vice President, Global Partnerships, UFC. “Like UFC, Battle Motors is an American success story driven by an entrepreneurial spirit, and we want to continue to help them reach greater heights through the power of the UFC brand.”
“Battle Motor’s truck customers and workers are the toughest of the tough in the US workforce. We are in the streets and in the factories, working with steel on concrete. The UFC® brand resonates very strongly with our family!,” said Battle Motors CEO, Mike Patterson.
BRANDED INTEGRATIONS AND ENTITLEMENTS
As an Official Partner of UFC, Battle Motors branding will be integrated into some of UFC’s biggest events of the year, including select Pay-Per-Views and Fight Nights, and will be highlighted within broadcast features and receive prominent placement inside UFC’s world-famous Octagon®. UFC and Battle Motors will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, which reach nearly 200 million followers worldwide.
Most notably, Battle Motors be the presenting sponsor of the UFC-produced custom social series “Hits Like A Truck,” which features classic UFC fights with legendary finishes. Battle Motors will also serve as presenting sponsor of select content on UFC’s YouTube series “UFC Free Fights,” which features past fights of UFC legends and previous fights from athletes competing on upcoming cards.
Battle Motors will activate around the highly anticipated UFC 281: ADESANYA vs. PEREIRA, which takes place Saturday, November 12 at the iconic Madison Square Garden in New York City. The event is headlined by two highly anticipated championship matchups. In the main event, UFC middleweight champion Israel Adesanya looks to settle the score with former kickboxing foe and No. 5 ranked contender Alex Pereira. In the co-main event, UFC women’s strawweight champion Carla Esparza intends to defend her newly won title for the first time against former champion and No. 2 ranked contender Zhang Weili.
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 211 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports, and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
About Battle Motors:
Battle Motors was founded in 2021 by Mike Patterson, the founder of Romeo Power. Battle Motors, a leader in the development of electric vehicle (EV) technology, acquired commercial vehicle Original Equipment Manufacturer (OEM), Crane Carrier Company, LLC (CCC) in 2021. Battle Motors is the leader in the vocational truck industry, providing work-ready diesel, clean natural gas (CNG), and now EV chassis designed and manufactured in North America for the refuse and recycling markets. Battle Motor’s durable, dependable trucks are built to excel in a multitude of applications that now include middle-mile and last-mile delivery. CCC has been manufacturing commercial vehicles for 76 years and is based in New Philadelphia, Ohio. For more information, visit BattleMotors.com and follow Battle Motors on Facebook, Twitter, Instagram, & LinkedIn.